Yeah, forget the sweater and the fonts should be something more eye catching than the current ones. Meh, the font looks so uberly cheap. If they were to use such uber cheap fonts, might as well don't use at all.

As for Mraz's album, his style hasn't always been very mainstream. It's quite.. well, Idk how to say. I'm a huge fan of Mraz but I wouldn't say that album itself was refreshing. In fact, his older works were better but let's not digress. (lol)

Well, as for Gaga, she was able to set a trend; thus, the fame. Utada is counting more on her musical ability so I reckon it'd be harder for her to do the same.

Dirty Desire will be easier to sell compared to FYI. I'm prefer FYI though. Dirty Desire's lyrics are easier to relate to as compared to FYI.