Comparing her to Madonna is actually really flattering I think. How many celebrities ANYWHERE have the staying power that Madonna does? She's been famous and selling tons of albums since the 80's. It's 2009. I think they're just trying to tell Americans who haven't heard of her that she's incredibly talented and a Japanese equivalent to Madonna in terms of fame and talent.

(I don't think Madonna is an amazing singer but she's a fantastic dancer and a great performer)

I can never tell if people are being tongue-in-cheek or not when they get indignant over Utada being compared with western artists. Be it Britney Spears or Mariah Carey or Madonna, it's pretty clear that it's a quick reference to "this is how big she is" point across.

they should really stop comparing hikki to american artist.......

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But don't you see she's the ELVIS OF JAPAN!!!1!

she is just her, nobody else