Utada Net.com Forum Index Utada News "Come Back to Me" MediaBase US Airplay Reporting |
Bottom Previous Topic Next Topic |
|
---|
Poster | Thread |
---|
|
Re: "Come Back to Me" MediaBase US Airplay Reporting | ||
---|---|---|---|
Hikki Obsessed
Joined: 2006/3/5
A/S/L
Posts: 348
|
Quote:
These numbers are accurate. Mediabase is a very trusted source for radio tracking. Granted, Billboard does use a different service for airplay tracking called Nielsen BDS, but their numbers should be very, very similar. The short story is that "Devil Inside" did not, in fact, have phenomenal numbers. That song did well on dance stations (and even hit #1 on Billboard Dance Airplay chart), but electronic/ dance is a smaaall niche market, and "Devil Inside" couldn't really make it outside of that market. For a frame of reference, here's the stats for a big, mainstream song this week: KELLY CLARKSON - MY LIFE WOULD SUCK WITHOUT YOU 1/29/09 6680 spins (AC : 2 Hot AC : 1767 Pop : 4796 Rhythmic : 114) 38.076 Million Audience Impressions And these are weekly numbers, not total lifetime numbers. The biggest songs, like you can see above, are ones that get good support from a number of different radio formats. Really huge songs like Mariah's hits can hit all the way through the ACs, Pop, Rhythmic, and Urban and have hit 100 million impressions before. I'm not trying to depress anyone (lol), I'm just pointing out that (a) these numbers are legit and (b) we are still rreeeaallly early in the game and although Utada's off to a promising start, we should remain realistic and understand what it takes to become a "big huge smash hit" song at radio. |
||
Posted on: 2009/1/30 12:26
|
Top Previous Topic Next Topic |