And one more thing to keep in mind: Utada is a virtual unknown in the US, she's essentially a 'new' artist. In some cases that's an advantage (she's fresh, there's no past 'baggage'), but of course that also means it can take a long time for her to catch on. Lady Gaga's "Just Dance" took five months to build up before lighting the charts up, for example.

In any case, it's wwwwaaaayyyyy too early to be disappointed with anything yet. If it makes you feel any better, she's already got one big (for its market) station that's practically (if not officially) added the song to their playlist well ahead of the adds date, and that's in addition to the random test spins. How many unknowns can boast that?