Not forgetting Oscar winning writer producer & film director Ang Lee?feted and awarded because of his outstanding achievement to film and Cinema. Born 1954 Pingtung Taiwan won 66 national and international film awards (had to all look that up). And that?s the point, Ang Lee is famous for his outstanding films, not for his cultural identity, for me this is want respect and success is all about, recognition, and merit for hard work

CBTM , the promo , and Utada?s close attention to detail was spot on and worked so well. Diva with little naughty horns, a hint of mysticism maybe , the underlying sadness of regret, it worked in every way for me.

Then the interviews started, their seemed a breathtaking lack of control over the way the interviews were conducted, and structured, why on earth did they not make sure the jocks were fully briefed and spoon fed, ?ask this, say that?, A Utada intro should highlight her achievements as a world musician, the songs and sounds carefully chosen to unveiling her abilities as a songwriter . Any references or comparisons to any other artists carefully and deliberately staged managed out, publicists and media PR are paid buckets full of money to make sure this happen.

Look at the way BoA, Wonder Girls , etc are promoted, as some ?Asian invasion?, if one fails we?ll just wheel out another, does this sound natural to you ?

Not cynical, record companies are not charities they are businesses, a couple of weeks work experience at Sony BMG, will clear up any doubt.

The ?breakthrough act?, another meaningless clique.

Let the world come to Asia and find out for itself, Asia with all its rich musical cultural history has nothing to prove.

Neither had Hikki?.