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I think that it is to make us buy a DVD. But I seriously doubt it's because Utada is conceited. If anything it was her manager or whoever above her that made the concert no photo/video. It is not Utada trying to make a buck or upset her fans. I remember in one interview she even said she doesn't care if people download her music for free as long as they listen and like it. So I serious doubt that she would personally care if someone taped her concert.

While was Utada is the star of the concert, she did not book it and her managers are paying for the venue. They give her certain orders and she has to follow them.