As fans we can only do so much. The Utada fanbase here in the states is quite big and extremely dedicated. We spread the word to friends, talk about her. Play her English titles to ease in the people who don't know: not everyone is going to catch on to Japanese, Spanish took a LONG time to catch on here even with the large Hispanic community.

I don't listen to the radio, I have a Zune. BUT I still keep the request line on my speed dial so that I can call in and request her music both here in Miami and in Boston. It sounds crazy but who cares? They're alway going to play Lady GaGa 10 times a day, why not 1 Utada?

Even doing all we've done as fans is still half the job, because it is indeed a job of sorts. We need to write and pester and inundate her label with letters, emails, phone calls asking for more tour dates, merchandise and exposure. We need them to understand how much we like Utada and how talented she really is. In the end, her label controls everything and they're the root to her (expanded) success and exposure.