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I think that your first reason is completely irrelevant. You do not have to be Japanese to support Utada. She has a sufficient, diverse American fan base that can help her gain popularity.

But I completely agree with what Ultra_Red said about radio stationss. This is the main reason I rarely listen to the radio. Big radio stations are only willing to play the Top 20 or new songs by hit artists. I turn on the radio and its the same few songs that they have always been spinning for the past 3 weeks.

And I don't think that the fact that Utada lacks "blonde hair,blue eyes or is from American idol or the Disney channel" is the reason why she isn't gaining popularity. I think its because the U.S. has NEVER (to my knowledge at least) had an Asian singing star. I think this is the reason that most potential listeners blow her off. That and the fact that there is a stereotype that Asians can't sing.

Utada just needs to keep promoting and growing her fan base if she wants to make it big in the U.S. Becoming the first major Asian singer in the United States is a challenge.