I used to work with an internet provider.
Rather than setting up new websites with a boring 'It works' text page,
I always used a page with a picture of a muesli bread roll (pori pori!).
The 'b' is the first letter of my given name and 'reu' is the start of my family name.
'broodje' (bread roll) is the dutch diminutive of 'brood' (bread).
So rather than 'broodje' my collegue started calling me breutje....